5 small French fashion brands to support local commerce
Initiated on October 30, 2020, the second wave of confinement triggered the discontent of many traders, penalized by the putting under cover of their activities deemed "non-essential." And on social networks, the hashtag #laVidaLocale recalls the importance of valuing not only local trade but also local production.
As anger mounts and the crisis intensifies, consumers and professionals have forged solidarity links in order to support local sectors - a movement that is embracing more and more the world of fashion, anxious to detach itself from fast fashion, the proof with these five French brands working to preserve local know-how:
According to ADEME (Ecological Transition Agency) a garment can travel up to 65,000 kilometers before being put on sale, proof of a system that needs urgent reform.An aberration that Balzac Paris has in mind.Since its creation in 2014, this brand has been committed to reconciling fashion and ethics by launching monthly microcollections designed and manufactured in an “ever more responsible” manner.
Thus a line of sweaters sold in limited quantities (to avoid the mess of fast-fashion) and manufactured entirely in France: the wool was sourced in the Arles region and spun in Brassac then the knits were packaged in Troyes after a local circuit of 1,700 kilometers.For an even more cozy winter, the collection is also enhanced with a jacket in hemp and recycled polyester, made in La Courneuve in the last French family and artisanal workshop of synthetic fur.Oeko-Tex ecological label or buttons in corozo, a vegetal ivory, every detail has been thought out to make fashion more virtuous and develop local production.
Posted Date: 2020-12-02